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“相融相盛 携手同行”第三届中国旅游创业创新高峰论坛圆满落幕

发布时间:2016年04月09日 编辑:远方网 访问:5530 评论:29条 发表评论! 纠错!

  2016年4月9日,以“相融相盛 携手同行”为主题的第三届中国旅游创业创新高峰论坛在北京第二外国语学院成功举办,远方网荣获本届峰会推出的“中国旅游创业创新先锋榜”——目的地旅游创新实践奖。

  当前,我国经济转向中低速增长,政府提出供给侧改革以推动我国经济的进一步发展,加之去年以来的资本寒冬,使得“大众创新万众创业”出现了新趋势、新变化,以“烧钱”模式为主的创业企业发展遇到挑战,以呼唤“工匠精神”为理念的新创业模式正在探索尝试。
  为了在这种压力的“乱象”中寻找旅游业创新创业的契机,思考旅游企业创业创新模式,推动中国旅游业创业创新发展,由中国旅游研究院指导,北京第二外国语学院、中关村智慧旅游创新协会主办,以“相融相盛,携手同行”为主题的第三届旅游创业高峰论坛于2016年4月9日在北京第二外国语学院成功举办。中国旅游研究院院长戴斌和产业所所长李仲广、北京市西城区旅游委副主任贾文静、北京市海淀区旅游委副主任冯军、满洲里市旅游局副局长刘涛、中关村智慧旅游创新协会会长张德欣和副会长刘宏伟,温婧及秘书长苗利娟、中韩营销协会会长慎云哲、北京第二外国语学院酒店管理学院院长谷慧敏、北京第二外国语学院旅游管理学院院长厉新建等政府、协会与学院的相关领导出席了此次论坛。来自百度、去哪儿、妙计旅行、穷游网、九十度旅行、众荟、6人游、世界邦、发现旅行、海玩网、稻草人旅行网、小猪短租、亚朵酒店、远方网、唯恩私人度假、驿家365等300多家旅游创新创业企业的创始人及高管,来自香港理工大学、山东青年政治学院、武夷学院、宿州学院等旅游院校的高校教师,以及来自《中国国家旅游》、《旅游世界》、《中国城市报》、人民网、凤凰网等10多家媒体的记者等500多位嘉宾和代表参加了本次论坛。
  论坛中,中关村智慧旅游创新协会与中韩营销协会签署了战略合作协议,将就“亚洲旅游营销节”进行深度合作,同时中韩营销协会慎云哲会长为中关村智慧旅游创新协会张德欣会长及北京第二外国语学院旅游管理学院厉新建院长颁发了“亚洲旅游大奖”专业评委证书。
  本届峰会推出的“中国旅游创业创新先锋榜”评选出了“创业坚守奖”、“智慧旅游创新实践奖”、“旅游服务创新实践奖”和“目的地旅游创新实践奖”等奖项,共有10家旅游创业公司获奖。
  之后,北京市第二外国学院酒店管理学院酒店管理系主任李彬、中关村智慧旅游创新协会副会长温婧联合发布了《中国旅游企业创新创业发展报告(2015-2016)》。中国旅游研究院产业所所长李仲广就“供给侧改革与旅游创业创新”,云盟酒店发起人&驿家365连锁酒店创始人高树军就“共享经济下的酒店生态圈” 进行了主题演讲,同时峰会设置了 “旅游大数据的挖掘与运用” 、“城市微旅行的开发与设计” 、“共享经济下住宿业的颠覆与创新”互动研讨版块,邀请了业内专家、学者进行了深入研讨。与会来宾济济一堂,研究供给侧改革、共享经济下旅游业创新创业的契机,共同推动中国旅游业创业创新发展。

中国旅游创业创新先锋榜获奖名单
  目的地旅游创新实践奖
  远方网 
  颁奖词:专业、独特一直是远方网作为攻略网站的“基因”,如今创始人陈长春将这一基因复制到中国广袤乡村的农家院的改造与升级中。远方网通过与每个乡村合作,着力打造“隐居乡里”民宿,其中的“山楂小院”的探索成功已初步积累了经验。陈长春团队正在努力探索一条将农家院华丽转身为有人文情怀的民宿的道路,这条路充满挑战,却极具现实意义。

  九十度
  颁奖词:在体验经济时代,旅游产品不应该成为一种标准化产品,而应该成为激发旅游者心智的体验品。在产品开发过程中,九十度注重深度挖掘目的地文脉和地脉,将淹没在现代化大潮中的历史人物、事件和场景挖掘出来,让旅游者深刻体验到文化的魅力。近年来,九十度打造的文化主题游产品《复兴博物学,醉在玉渡山》、《夜骑龙脉》等经典产品率获好评,成为体验式旅游的经典作品。九十度将创意与专业融为一体,把旅游产品打造成独一无二的艺术品。

  海玩网 
  颁奖词:服务于出境旅游消费者,海玩网的主要业务聚焦于海外目的地的地道、优质的吃、喝、玩、乐产品与服务。海玩网精心打造了一个融合外国人采购和中国员工包装的产品设计与采购系统,大量采用零渠道供应链,同时采取多种措施对服务流程进行品质控制,在实惠、方便的基础上保持了高品质的服务。

  创新坚守奖
  穷游 
  颁奖词:从早期的旅游BBS社区到专业的UGC网站,从穷游锦囊到行程助手和微旅行平台,穷游为自由行游客的“穷游”不断提供时尚化的旅行服务。2004年诞生于欧洲留学生宿舍中的“穷游”,十余载创业,将“穷游”的旅行方式深入人心,穷游的生活方式也渐成风尚。“旅途永无穷尽,创业也将永无穷尽”!——穷游的穷游创业观是创业坚守、不断成长的核心价值观。 

  驿家365
  颁奖词:秉承燕赵之风的驿家365连锁酒店集团,从在如家酒店“偷师学艺”到深耕华北市场,从打造中端品牌唐年到中小酒店电商平台,驿家365为区域市场顾客持续创造价值;从连续举办6届中国连锁酒店高峰论坛到组织“中国连锁酒店品牌之旅”,作为一家区域连锁酒店公司却一直组织行业层面活动,赢得了同业者的尊敬。 

  智慧旅游创新实践奖
  世界邦旅行网 
  获奖词:拥有近百人的技术研发团队、超过10万条自由行线路、众多资深旅游达人,世界邦旅行网为大众旅行者出境自由行提供定制化解决方案。这一产品与服务模式背后,是世界邦两年多来不断通过技术创新构建的技术支撑系统,是旅游达人、旅行顾问与游客构建的P2P共享模式系统,从个性化产品的规模化到定制化产品的终极人文关怀,世界邦正在探索一条定制化旅游发展独特之路。 

  妙计旅行
  获奖词:在众多聚焦于出境自由行的在线旅游公司中,妙计旅行属于“异类”,因为它创造性地运用人工智能与极其复杂的算法技术来解决游客的个性化旅游路线搜索、设计问题,为顾客打造最具效率、智能化的定制游工具。妙计旅行也成为业内倍受关注的、“纯纯的”技术创新主导的旅游创业公司。 

  旅游服务创新实践奖
  发现旅行
  颁奖词:在喧嚣浮躁的年代,发现旅行秉承“少即是多”的理念,拒绝“大而全”,主动控制并放慢目的地扩张的速度,以实现通过重度垂直的方式打造一系列性价比极高、体验度超出用户预期的爆款产品,再通过在聚焦线路和聚焦目的地的高频次采购直接掌控资源,继而获得对品质和成本的控制。创业三年来,主打性价比和高品质的发现旅行已经在年轻的出境旅游消费者群体中积累和很好的口碑,用小米的极致单品思路做旅游产品。

  6人游旅行网 
  颁奖词:价格战使旅游业的根基——“服务”与行业渐行渐远,凭借资深旅游顾问对产品和服务的经验,凭借现代信息技术手段打造的旅游服务体系,6人游专注于根据用户的需求提供与之相匹配的旅行方案,大幅提高了传统定制化旅游的服务效率,为不跟团、不自由行的游客创造了独特价值。正如戴斌院长所说,6人游用时尚的方式向传统致敬,向经典致敬。 

  唯恩私人度假 
  颁奖词:私人定制旅游市场仍然是较为前沿和小众的市场,唯恩度假从商务旅游市场进入该市场,正在依托其独家性、稀缺性的产品资源,以模块化定制的形式,为游客提供高品质、一体化的旅游策划、旅游顾问等私人专属服务。

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